Imagine getting ready to give the biggest speech of your life, one that could make or break your career. Now, imagine you only have 30 seconds to get your message out. That’s the challenge faced by companies that advertise during the Super Bowl. Not only are the advertisements very expensive but they’re also ranked and judged by an audience of critics. I have no idea what the magic formula is for success but I have noticed certain patterns that suggest ways you can improve your own communication.

Don’t Get Too Cute: A lot of bankrupt Internet companies tried to be as wacky as possible. The problem was they forgot to promote what they offer the consumer. Everyone remembered something wacky about the spot (animals acting like people were very popular a few years ago) but later they had no idea what it was all about. Memorable is only good if there’s something about the product to remember.

Emotion is Good: Grab your audience’s heartstrings and pull on them. These are usually some of the simplest commercial but most effective. Basically they rely on some universally understood problem or situation. For example, what parent doesn’t feel guilty about not being able to read a bedtime story to their kids because they have to work? Enter the XYZ Company, which lets you read to you child with a phone/video hookup. The product is shown to help you do something that makes your life better.

Remember You’re Competing with Everything: Many of these commercials are conceived in a meeting room, edited in the quiet space, and reviewed by executives who watch the spots in total silence. Somewhere along the way, it’s forgotten that the audience will be doing a lot of things, whether it’s running to the bathroom, preparing food, or talking to friends. Holding people’s attention and making them forget what they’re doing is key to being memorable. Never assume that your audience is glued to your every word.

Ken Okel is a communications expert who uses real life broadcasting experiences to help successful organizations communicate better, reduce stress, and laugh more. For his free newsletter and special report, 7 Communication Mistakes that are Costing You Money, go to http://www.kenokel.com

And to see video of Ken presenting the FAMOUS POLICE DOG ATTACK STORY go to http://www.kenokel.com/video.html

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When we say Option Trading, it means the activity where option traders buy and sell securities, which may be anything from foreign exchange to stocks and bonds. When the traders buy the securities, they do so at a set price that is agreed upon in a contract. Later on, the value of the security will change and the trader can sell it off for a higher or lower price.

Option trading is not terribly hard to learn. Of course, like with most things, the more experience you get, the better you’ll perform in the field. If you need tips and advice on option trading, like how to manage trading stock options and how current events affect securities, then there’s just a place for you.

Option Traders’ Journal is a website that compiles various option trading articles and blog entries that professional and experienced traders write. Their site can be found at www.optiontradersjournal.com.

If you are a regular computer user, and haven’t already done so, you know that you’ll eventually lose some of your data by mistakenly deleting it, having your operating system crash, or being the victim of a virus, worm, or Trojan. In spite of your best efforts at security, your own error or Mother Nature can step in to compromise your PC and it’s bye-bye files. Is there anyway you can rebound if the worst happens?

Yu have at least one readily available solution: data recovery software. Data recovery software is an ingenious tool which, like a beloved hunting dog, tracks down and retrieves data which has been lost in the vast wilderness of your hard drive. Data recovery software does not question why you lost your data; it only seeks to return it to you.

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